Continues to Expand with Move to New Warehouse

Y goes from one room operation to an internationally successful lingerie and costume company in new 30,000 square foot warehouse. Phoenix, AZ (PRWEB) July 27, 2012 Although the phrase, “The American Dream” has, in recent times, become a trite and much overused expression, for brothers Evan and Chad Horstman, the success they have achieved, especially during such a downtrodden economy, with their online lingerie and costume business, Y proves that it may not be so cliché after all. With overwhelming growth forcing the brothers to move up to a new 30,000 square foot warehouse in Phoenix, AZ, expansion is inevitable for Yandy.com Evan and Chad started YLLC, by first selling lingerie online in January, 2005. In the time since, their business has increased so much so that it takes more than 30,000 square feet of warehouse space to accommodate all of the inventory featured on their site, encompassing thousands of products from Halloween costumes, lingerie, panties, sleepwear, swimwear, dresses, shoes, hosiery, club wear, rave wear and more. Humble Beginnings Success did not come easily for the Horstman brothers, nor did it come overnight. Chad, a computer information systems graduate from Arizona State University, made several attempts at internet start-ups over the years but it was not until he teamed up with his brother, Evan, to start Y did things start to take off. Together, with their diverse business backgrounds, they joined forces and made Yandy the success that it is today. "Sexy lingerie is just something that people prefer to buy online and we were going to give them that option," said Chad. Was Evan, a former supply chain-manager at Boeing, afraid to leave his safe and secure career path and go out on a limb to venture in to a start-up company of this nature? Naturally. “I worked really hard to get my job at Boeing and I really struggled with my decision to leave. I also knew, however, that through my previous experience in various small business and retail stores we could be successful with this endeavor," said Evan. "In the end, I decided that I am only young once and now is the time to take a chance. I never doubted that with hard work we would make it.” Using their own funds, the Horstman brothers began selling lingerie and hosiery out of Chad's garage. They later expanded into the sexy Halloween costumes market and more recently rave wear which has helped expand their business. Come that first September in the business, the Horstman brothers became instantly "swamped", as Chad puts it, with orders. "We had so many orders we weren't sure how to handle it at first," said Chad. "We ended up having to turn my garage, hallways and even bedrooms into a veritable warehouse of sorts." Not only did they immediately have to hire a full-time order puller and packer, but the entire family and all of the friends they could muster helped out with ensuring packages where being shipped out no later than the next day after the order was placed. They often times worked, quite literally, around the clock to get the orders out in a timely manner, a unique feature of Y they still honor to this day. Since those humble beginnings, Y has expanded to several warehouse facilities, more than 30 full-time, year-round employees, nearly 100 temporary employees and has lamented itself as one of the top online providers of sexy Halloween costumes for women. Not only that, Y has also ventured out to feature a bridal registry for soon-to-be newlyweds as well as added an extensive rave wear section, swimwear and clothing to the already comprehensive collection of products features on the site. The Horstman brothers have even began to create their own line of Y branded Halloween costumes, dresses and lingerie with the help of some of the top designers in the industry. Unparalleled Success Over the years, the Horstman brothers have prided themselves on being the industry leaders when it comes to customer service. "When it comes to customer service," says Evan, “no one else comes close to the service we offer in our industry. We understand our customers. We get our products to our customers within an industry-best of two to three business days and we ship all orders within two hours of receiving them during business hours, even during our busiest of times," boasts Evan. "If someone orders Friday night they are 'wowed' when they receive their order on Monday." In addition to Y's stellar shipping track record, it is also very easy to get in contact with a customer service representative. Y offers a toll-free number that connects directly to one of Y's customer service agents, from 8 a.m. to 6 p.m. Monday through Friday and from 10 a.m. to 5 p.m. on Saturday and Sunday, which is rarely offered in the online retail industry. Customers can also contact a Y customer service agent via email and receive a response within minutes. For the more technologically minded customers, Y also offers the option to reach out via live chat during normal business hours. As for the cherry on top of the customer satisfaction sundae, Y consistently maintains a low mark-up on all of the items found on the site, which allows for customers to purchase several items at a time, affordably. "We want our customers to leave completely satisfied with their experience shopping with us," said Chad. "What better way to achieve that then by offering the lowest prices around?" Ever the technologically savvy businessmen, the Horstman brothers have embraced the changing world around them when it comes to technology. "We saw a need over the past year to evolve even further," says Chad. "We decided we needed to offer customers wishing to shop at the ease of their fingertips from their smart phones and hand held devices the ability to do so. We buckled down and created an easy-to-navigate, mobile web site with resounding success," said Chad. With year over year growth and success the Horstman brothers hope to have a long road to even greater success in their future. "There is no such word as 'can't' in our business," says Evan. "We have surrounded ourselves with the best team around, we go fearlessly in to every new venture and we have all of the hopes that Yandy will continue to grow and progress, securing us as the best place to shop online." About Y E-commerce is on the rise and Y is one of the largest online retailers of lingerie, sexy Halloween costumes, swimwear and clothing on the web. Founded in 2003, Y boasts more than 6,500 products always in stock at easily affordable prices. Y ensures that every customer will receive a safe, secure and private online shopping experience and is backed by COMODO online security and Google Checkout. Y is dedicated to customer service and only sells what is in stock which allows for quick, same day shipping. Offering the highest quality products at the most affordable prices in the market, Y has become a leader in ecommerce. Y works closely with all of the manufacturers they distribute for and hand select all of the items on the Web site to ensure customers have the largest and most diverse collection to choose from. In addition, the customer service team at Y is unrivaled. With attentive and helpful operators, should a question or problem arise, the customer service team at Yandy is always willing and able to assist. At Y, every customer can Be Sexy.

Emmys 2012: 'Mad Men' Costume Designer Janie Bryant Snubbed By Committee

The Emmy-winning costume designer has been nominated for the past two seasons and this looked like it could be her year to win.

AMC’s hit series Mad Men captured a record-leading 17 Emmy nominations Thursday and now it has a shot at breaking the record as the most-honored drama in television history.

But there was no Emmy nod for costume designer Janie Bryant, who had been previously nominated for season one and two.

Here's why it's a mystery. It's very unusual to overlook the costume category with so many acting, hair, makeup, writing, directing  and technical nominations. Especially given her nods for the past two seasons.

By contrast, Downton Abbey earned 16 Emmy bids,  Hatfields & McCoys also got 16, and HBO’s Hemingway & Gellhorn took 15. And all of these period shows included nominations for their respective costume designers, Susannah Buxton, Karri Hutchinson and Ruth Meyers.

But the oddest part about this snub is that season three was Mad Men’s strongest fashion season, opening with Megan Draper 's (Jessica Pare) buzzed about  "Zou Bisou" sexy black chiffon sleeved minidress and her black lace lingerie worn to clean the floors. The web was in a fashion frenzy for a solid week after that episode aired.

And Joan Holloway's (Christina Hendricks) hourglass dresses played a major role in her Emmy nominated supporting arc this season. The series started with her wiggling her way back into the ad office and ended with her taking off her tight dress to sleep with a client, sealing a big deal for the firm. Her suddenly office-inappropriate clothing,  a far cry from the A-line mini dresses worn by the young girls in the office, served to telegraph her advancing age and her growing anxiety about her personal and professional life. 

Bryant's creative design and ability to rework period pieces for the show has been part of the zeitgiest for the past three years. It inspired a very popular Fall 2011 and Spring 2012 Mad Men collection for Banana Republic. And curiously, that era’s fitted sheaths and nipped waists with full skirts now dominates the Paris couture runways for Fall 2012 and will probably inspire many RTW designer’s Spring 2013 runway shows.

One possible theory for the snub is that perhaps the sucess of the show's look has caused viewers to downplay the costume design skills involved. Perhaps Mad Men’s mid-to-late ‘60s inspired mod styles looked a little too much like current day trends and less like a period drama.

But don’t cry for Bryant. As a result of her costume designer skill, she’s got some lucrative deals in place with a Maidenform Anniversary Collection of vintage inspired lingerie and as a brand ambassador for Downey’s Wrinkle Releaser. She also has a great book out, The Fashion File: Advice, Tips and Inspiration from the Costume Designer of Mad Men.

But ask any actress how important costume design is to her finding and portraying her character (and getting Emmy or Oscar nominated) -- they'll will tell you that they couldn't do it without the costume designer.

Couples Costumes Tdeas Old Outfits

You may not have a dark soul all year long, but on all Hallows Eve you are able to treat yourself to a night of darkness. You could possibly become the part very well you will creep out friends and party go'ers! Come join the unmerry because they make their approach to the next Halloween costume party inside a gothic costumes. Gothic costumes be affected by it turbulent cosmos and speak their unique special message about all those creepy things that utilized to live only in our nightmares. There are things to consider when making gothic costumes to make them effective.

Here are some tips to achieve the perfect gothic look. Whether you build or buy your costume, these are essential elements: Think black, black, ebony is a no-no. You must drench yourself in black. Look at closet for capes, gloves, shoes, sweaters, hats, socks shawls; any situation that might work. Black make-up is important as well, both for men and women. Buy some cheap eyeliner along with the darkest, dreariest lipstick you will discover. If you want a contrast color, you'll be able if kept at the very least. The only color we recommend is contrasting with a deep burgundy.Pick a specific character In order for gothic costumes to become most effective, the end result should look like something recognizable. Popular gothic costumes are characters from books and flicks. It doesn's always have to become a well-known person per se, but maybe a specific profession or idea including: a Gothic nurse, witch, French maid, priest, stripper (you get the picture). Imagine wildly and then search for clothing that will fit that image.Get and organize your gothic clothing and make- up For girls, a black dress will serve as an effective base for the costume and for men, any black suit or black pants and a black shirt will do as the foundation for gothic costumes. A lot of women already have a black dress. Unless you think you'll put it on again, take a shaver to it and tear it to give it a darker look--The same is true of men's suits.

Paint see your face and get dressed (not really in that order)Think big eyes and dark lips so you got it. If you want some extra color, add deep purple or very dark blue. You might want to use black lips but be warned that other partygoers may make an effort to resuscitate you (or enable you to die depending on the party). Slick down hair with baby oil.Selecting a date Goth styles create great couples costume ideas! All your date have to do is put on black from head to toe and follow the bad side of your personalities to essentially give your costumes an enhancement!

If you would rather purchase your costume/Cheap Lingerie online, consider many of these cool numbers:Gothic Victorian Queen Vampire Bat Costume Ghouldilocks Gothic Halloween Costume (a gothic goldilock costume) Sexy Elvira Costume?The Grave Reaper Have some fun, but not too much as you wouldn't want to smile inside your gothic diggs!

Acquire Buy halloween costumes

The festival of Halloween comes every year in the month of October when people dress up in fancy Halloween costumes to express their unique way of celebration. Usually, people enjoy the spirit of the festival with their families and friends. If you are looking for a perfect costume for enhancing the fun element in your life, you can shop online to enjoy a convenient and quality purchase.

You may need a good costume for a number of parties like trick-a-treat, costume contests, themed parties, usual parties and participating in a parade. Both, adults and children love to dress up in fancy and other costumes to look rather well. Evidently, you need to choose a provider, who can offer you right costumes that will change your complete look. Besides a good costume, you also must choose adequate make-up and accessories to acquire a transformed appearance. Therefore, you may browse internet to look through a wide selection of clothing.

People, who prefer traditional scary costumes can pick different styles and designs of cloth, whereas, people with a modern outlook can decide themed costumes to different from the rest. Also, costumes that represent a mix of tradition and modern styles are becoming popular. You can get one and flaunt your style.

Nowadays, online providers have come up with separate clothing sections for guys, female and children for meeting their different demands. Companies are producing clothes that tell a little more about male personality and attributes. To seduce female customers, online providers provide special clothing line that will fit to a general female preference. woMen can choose all cartoon-based costumes/lingerie babydoll or any other character they have been impressed by.

In today fast-moving world, internet shopping has become the most preferable way to get the desired products and services. However, it is usually better to do a bit research for the best deal online.